SEO, or Search Engine Optimization, refers to the process of optimizing your website to rank higher in search engine results. The better your ranking, the more visible you become, leading to increased brand awareness.
Inbound marketing, as opposed to traditional outbound marketing that actively pushes content to the audience, involves attracting customers through natural searches by offering value that appeals to them.
There are many ways to apply inbound marketing, including managing social media, sending newsletters, publishing e-books, creating instructional videos, and hosting webinars. However, the most basic and important method is SEO.
Once your website is set up, it must stand out amidst the vast sea of online information to be seen. After being seen, you must entice people to click into your website, where they will have a positive browsing experience and engage with high-quality content. This can lead to actions such as contacting you, downloading files, subscribing to newsletters, registering accounts, making purchases, or sharing your website or content with others.
A website with well-executed SEO content can make it easier for customers to find you, see your high-value content, and follow you over the long term. They may even recommend you, helping to boost your brand visibility.
Here are eight SEO tips that will help you attract traffic and increase brand visibility through your website content!
1: Start by Identifying the Right Keywords
Shorter keywords tend to be more competitive, so consider adding other words before or after the short keywords to create long-tail keywords. Although they may receive fewer searches, they can more precisely target your audience. Naturally integrate these keywords into your content.
[Keyword Search Tools]
https://neilpatel.com/ubersuggest
You can use similar online tools to find the most suitable keywords for your website and then focus on developing them.
2: Observe the First Page of Google Search
Search for your selected keywords on Google and analyze the types of content that appear on the first page. For example, if you search for a keyword and see various list-style articles, you’ll know that you should include similar list-style articles on your website, as these types of articles have a higher exposure rate.
3: Identify Your Competitors and See What They Are Doing
Competitor websites are often ranked on Google for similar keywords and target similar audiences. You can use tools like Semrush to see this information and their traffic. From there, you can identify your main organic competitors. You’ll know who your website is competing with for visibility and can learn from their content while identifying unmet needs (content gaps) to differentiate yourself.
For example, if others are writing “10 Must-Have AI Drawing Tools,” you could write “20 AI Tools to Enhance Drawing Efficiency.” If others are writing “10 Effective Work Organization Techniques,” you could write “The Ultimate Guide to Work Organization – Everything You Need to Know!”
Additionally, you can delve into your competitors’ backlink analysis to explore how they acquire high-quality links, considering potential collaborations or creating superior content.
4: Use Images or Videos
A website with rich media is more likely to capture readers’ interest. Charts and visuals help readers understand your message. Also, include keywords in the alt text of images or videos, but avoid keyword stuffing that could lead to penalties from search engines.
5: Expand Internal Links
Create various links within your website (e.g., include a “Related Reading: Article B” link in Article A) or insert hyperlinks directly into your content. This increases internal traffic and provides readers with more comprehensive information.
6: Short Page URLs
Directly use keywords as URLs while considering readability and clarity, helping readers understand their browsing position within the website structure.
7: Increase Opportunities for External Links to Your Website
When your article becomes popular and is cited by other websites (backlinks), your SEO ranking will improve. Try to effectively share your content’s URL through newsletters or other platforms like social media to drive traffic to your website. Specific strategies to acquire external links include guest blogging, establishing partnerships with industry authorities, or participating in social media and forums, sharing valuable content to attract natural links.
8: Continuously Update and Enrich Your Content
Search the same keyword on Google and switch to image search; Google will provide related terms it associates with your keyword. Additionally, look at “Related Questions” and “People Also Search For” at the bottom of the original search page. Incorporate these related search terms naturally into your website content and articles. Finally, think from your target audience’s perspective: what content do they want to find at first glance? Use this to refine your titles and content, optimizing each update based on data and audience feedback to ensure the added value and relevance of your content.
Quality Content is Fundamental!
When you decide to create a website with clear business goals, these SEO steps can provide valuable references during content creation, preventing you from producing content blindly.
Content marketing has become an essential aspect of online marketing, which is why you’ll see most brand websites feature blogs or related article pages that are regularly updated. This content will actively attract the necessary readers, increasing your website’s organic traffic and creating a positive cycle that allows more people with similar needs to discover your brand.
Finally, remember that SEO is a strategy and a digital marketing tool, but the real reason it attracts customers is the “quality content” you provide. Website management should consistently focus on backend data, making data-driven decisions to continue creating differentiated and high-quality content to gain a competitive edge.
